AMERICANS ARE NOW EATING 5 TIMES MORE FOOD DYES THAN IN 1955
30-40% OF FOOD IN AMERICA IS COLOURED WITH NATURALLY-DERIVED FOOD DYES
MANY PARENTS HAVE OBSERVED THEIR CHILDREN'S BEHAVIOUR IMPROVE DRASTICALLY WHEN TAKEN OFF FOOD DYES
THE BRITISH GOVERNMENT HAS DISCOURAGED COMPANIES TO USE FOOD DYES AND THE EU REQUIRES WARNING LABELS OF MOST COLOURED FOODS
MANY FOOD DYES ARE DERIVED FROM COAL TAR, AS IT IS ONE OF THE EASIEST WAYS TO CREATE A SPECTRUM OF COLOURS THAT CAN BE MANIPULATED BASED ON TEMPERATURE AND BURN TIME.